Just when you thought your i Phone couldn’t get any better, you download some apps, and it does.
Adshel’s precise mobile location data is enriched by Lotame’s Data Management Platform (DMP) and Lotame Data Exchange, providing every Adshel location with audience insights comprised of the identified audiences online and mobile demographics, and behavioural and purchase intent profiles at an aggregated, privacy-compliant level.Let Shazam listen to 10 seconds, and it'll give you artists, title and even a link to purchase.Unfortunately, it doesn't seem to be very adept at identifying indie music.4. FM nudges out Pandora in portable music exploration with its feature-rich app that includes a quick search for similar artists, artist bios and a tour calendar.2.Through this partnership with Lotame, Adshel will now be able to offer digital audience insights to the out-of-home market, enabling advertisers to target pre-defined Lotame audience profiles across Adshel’s entire network of over 23,000 locations reaching 92% of Australians 68 times a fortnight.“Allowing media buyers and trading desks to select Adshel inventory against one or more Lotame audience profiles is a game changer for the out-of-home industry locally and internationally, and another example of Adshel leading the industry innovation agenda,” Adshel’s Sales & Marketing Director, David Roddick, said.Cyberlinks has been assisting large enterprises in making critical business decisions and applying cross-domain mobility solutions for enhancing their operations.
Cyberlinks has been assisting large enterprises in making critical business decisions and applying cross-domain mobility... Our client has been successfully launched, providing live television, Replay TV and Video-on-Demand. Our client has been successfully launched, providing live television, Replay TV and Video-on-Demand. Our client has been successfully launched, providing live television, Replay TV and Video-on-Demand. Our client has been successfully launched, providing live television, Replay TV and Video-on-Demand.
You can also search by location, finding businesses geographically near to you. Use your i Phone as a remote control for your i Tunes music on your computer This handy app lets you control your i Tunes library from your i Phone via a Wi-Fi connection.
You can view your library on your phone and play, pause, skip, and shuffle without touching your PC.
“Conversations with agency trading desks and media buyers have been extremely positive.
Leveraging Lotame’s established data currency and trusted audience profiles across Adshel’s entire media estate will simplify media buyers’ out-of-home audience targeting, something the team at Adshel has a relentless focus on as the business continues to strive towards ‘personalisation at scale’ via automated technologies.” Using mobile location data from consenting consumers, including mobile assets within the HT&E group, and external partners, Adshel is able to identify audience movements across every Adshel location by time-of-day and day-of-week, and provide these location datasets to Lotame for audience enrichment.
This intuitive software listens to a song within range of your phone, and seconds later, it identifies the artist and album.